PlayStation 4 sales continue to impress and while Sony are pleased with their progress, they also remain very ambitious about total sales.
So ambitious in fact that they believe they can sell another 18 million consoles in the upcoming financial year.
But while Sony are riding high with the PS4 shipping 60 million units worldwide, some analysts are looking carefully at those new estimates.
Sony’s gaming division is reporting profits of £944 million, which is the biggest since 1998, and if PS4 sales carry on like this, Sony’s latest console could even hone in on the PlayStation 2.
However Michael Pachter, analyst at Wedbush Securities, believes there’s more to the 18m unit estimate than Sony are letting on, perhaps even pointing to a PS4 price drop.
Speaking to Gamingbolt, Pachter gave his take on the possibility of PS2 sales figures and whether a retail cost cut is on the cards.
“I don’t think it will outsell the PS2, mostly because the competition from Xbox and Switch will soak up too much of the addressable market,” he said.
”Yes, if they price the PS4 correctly, they can sell another 18 million, and I think the forecast suggests that there is a price cut coming.”
A price cut would be a major change for both Sony and Microsoft, who usually find themselves trying to stay on par with each other when it comes to holiday season.
If a Sony PlayStation 4 price drop does arrive, you can almost certainly expect something similar with Microsoft’s Xbox One.
It may even make sense for the base Xbox One console to drop in price, what with the launch of the Project Scorpio planned for near the end of 2017.
It should be noted that at this time Sony have yet to confirm anything like a PS4 price drop coming our way, although fans definitely wouldn’t complain if something like that did happen.
It was recently revealed that sales of physical games have actually grown in the first three months of the year, bucking the digital trend.
It appears gamers have been opting to buy the latest releases on the high-street, rather than downloading titles via the Xbox and Playstation web stores.
According to Kantar Worldpanel, UK physical game sales were up 0.5 per cent year-on-year for the 12 weeks ending March 12th.
Other physical entertainment sales show a drop of 7%, or 1.3m, including the likes of CD music and DVD videos.
Speaking to the Daily Star, several industry insiders gave their views on why this might be happening now.
One said: “Digital downloads are great, but the problem is many of the big games are huge in file size.
“So it can take an entire day to download one game on a poor internet connection, especially if that game is pushing 50GB plus.
“Also we’ve seen an unprecedented rush of great games so early this year. Titles like Mass Effect Andromeda and Horizon Zero Dawn have been selling great when usually January to March is a quiet period for new releases.”
Source: Daily Express